The National Rifle Association (NRA) and Sturm, Ruger & Company (Ruger) recently announced the results of Ruger’s Million Gun Challenge to benefit the NRA as initiated by Ruger President and CEO, Michael O. Fifer. The announcement was made at the Sixth Annual Corporate Executives’ Luncheon during the NRA Annual Meetings & Exhibits last month in St. Louis, Mo.
In May 2011, Ruger launched the challenge to sell one million Ruger firearms over the course of one year, with one dollar of each sale going to benefit the NRA Institute for Legislative Action. The Million Gun Challenge quickly became the 1.2 Million Gun Challenge when Ruger customers purchased even more firearms than was originally anticipated.
“With the generous support of our customers, we blew past our goal and were able to donate $1,253,700 to the NRA,” said Fifer. “We hope our example of giving back to an organization that does so much to protect our freedom will inspire others to do the same, no matter what their means.”
